![]() Helmut had a keen eye for beautiful women, and this wasn't the first time he had worked with Willy Van Rooy, having previously shot her for French Elle and French Vogue. She wears white GoGo boots, a fur coat, black leather gloves and a woollen hat. This photograph, taken for British Vogue in 1967, shows another super model, Willy Van Rooy, running down an aircraft runway towards the camera, with a shocked expression on her face, as a low flying plane follows close behind her. He utilises elaborate sets, highly posed scenes, and of course, glamorous attire, but at the heart of the photographs, these are always in service of conveying human emotion.ġ967 How to Make the Fur Fly, British Vogue, London Newton's admiration for the cinema, particularly Film Noir, is evident in his preference for black and white film, seductive women, and mysterious narrative elements.What makes Newton's contribution unique is bringing these influences to fashion advertising. Newton borrowed from cinema, erotica, journalism, and art, giving no credence to the distinction between high and low brow art forms, a theme shared by many modern artists.He encourages the viewer to question the sexual objectification of women by forcing them to confront their own voyeuristic gaze. The women he portrays are independent, and in command. Newton expressed through photography the idea that women's sexuality could give them power. ![]() "A woman does not live in front of a white paper" he said, in reference to the studio, "she lives on the street, in a motor car, in a hotel room." By bringing a journalistic element into his photography, he infused his photographs with human interest. Newton took fashion photography out of the studio and into the vitality of the street, bringing to his work the immediacy and dynamism of the paparazzi.His skill to manipulate available light gave his pictures specific mood and immutable style. He always tried to make the most of the available light source sun, street lights. He never carried much equipment with him, he usually operated with two cameras, each camera had three lenses and a flashgun. He loved to take pictures in tricky light conditions, especially at night, which was something that always fascinated him. He didn’t use much equipment and he hated artificial lightning, especially studio light. He was passionate, maybe even obsessed by women. Newton has adored women and by his own words, he declared himself as a feminist. Newton has always seen them and captured them as stronger sex, the beings which dictate their own way, their own style. His work was strongly orientated on women and their position in society. There is always something what goes across the border into the different style, with the result which can not be called anything other than shocking, remarkable and unforgettable. But with Helmut Newton, there is very few pictures which can be clearly classified as some of mentioned. If you wanted to describe the style of his work, the main categories would be portraits, nudes and fashion. ![]() He was a “prolific, widely imitated fashion photographer whose provocative, erotically charged black-and-white photos were a mainstay of Vogue and other publications. Helmut Newton was a German-Australian photographer.
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